ABM

In order to understand how B2B keyword intent data works, we have to understand how the ad tech ecosystem works. Watch the video guide to decipher the B2B intent data universe.

The video guide will help marketers at B2B SaaS companies select the provider that best meets their B2B data needs while providing the best value for the company’s budget.

In part two of the series on Effective B2B Ad Campaigns, let’s dive into how we tackle a high volume of creative assets to go along with all your message concepts.

Right now, we're all about sprint-based marketing because we've got plenty of experiments up our sleeves. This iterative approach allows us to refine and optimize our growth loops continually.

Want to improve your B2B ad campaign effectiveness? Let’s start with delving into the nitty-gritty of ad messaging and concept development.

The first audience that we recommend any B2B growth marketer to build is a foundational B2B SaaS audience. Here’s a step-by-step guide to targeting B2B SaaS companies with Primer in two simple steps.